The Fastest Growing Group of Consumers - Axis Ecorp
The theme of this year’s recently Celebrated Women’s Day was ‘Women in leadership: achieving an equal future in a Covid-19 world’. It was meant to highlight how women can be equal partners in decision-making processes. However, with more women in the work-place, financially independent, double-income families, and most importantly, change in the mindset of being equal partners, women have naturally now been ‘more than equals’ in the entire buying life-cycle. Yes, in terms of buying homes too, women have always been the key influencer.
According to industry experts, women nowadays are largely focusing on getting stability and security, as they understand that property is an asset which will be a great investment for the future. “Today, with women becoming equal decision makers in the homes they’ve become one of the
