The rental property market in India, with holiday homes, farm stays, plantation bungalows, seaside residences, and vintage mansions, is experiencing unprecedented growth.

The vibrant tapestry of India's rental property market, adorned with holiday homes, plantation bungalows, seaside residences, farm stays, and vintage mansions, is witnessing an unprecedented surge. Industry experts and stakeholders believe that as the demand for unique and experiential accommodations rises, this segment's future trajectory points towards remarkable expansion.

Dr Niranjan Hiranandani, chairman, NAREDCO National, points out that recent developments in consumer behaviour, macroeconomic conditions, evolving lifestyles, technological adoption, sustainability, and flexibility have contributed to the accelerated growth of the Indian rental market.

According to Munish Baldev, founder and CEO, J.S. Martin & Co., there is an increasing trend towards experiential living, with individuals seeking accommodations which offer more than just a place to stay. The demand for distinctive and personalised experiences, be it in scenic locations or culturally rich environments, is shaping the landscape of the rental property market.

As per a research report by Axon Developers, the branded rental villa market in the country is sized at USD 329.6 million in 2023. It is set to reach USD 1377 mn. value by 2028, growing at a CAGR of over 33%. While mainstay hospitality will continue to gain strength to strength, alternative segment such as second homes and holiday villas will also play a critical role.
Aditya Kushwaha, CEO & director, Axis Ecorp, too puts in that Goa is experiencing a remarkable 3-5% surge in rental yields. "Fuelled by a thriving tourism industry and a consistent influx of tourists and expatriates, the coastal state offers a highly lucrative landscape for property investment and second homes," highlights Kushwaha.