Business News | 25 Pc of Leads in Real Estate Sector Generated Through Digital Medium: EY Report
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After being hit hard by the COVID-19 pandemic, India's real estate industry is now gathering pace and is on the course of a healthy recovery. Digital technology has played a big role in the rebound that the sector witnessed and also helped developers to navigate their way around the challenges thrown by the pandemic.
"The real estate sector entered an unprecedented phase during the lockdown and things came to a standstill. However, prop-tech is enabling real estate to get back on its feet. With the help of 3D visualization of spaces, realtors are able to showcase upcoming projects with ease. The immersive virtual reality experience that some of these apps can provide is almost as good as visiting the site albeit the hassle. With the help of prop-tech not only are real estate companies able to save time, fuel and energy for the home buyers but also enhance their overall consumer experience. At present, almost 60 per cent of our leads are being generated through digital media," says Aditya Kushwaha, CEO and Director Axis Ecorp.