Holiday homes in picturesque locations are attracting investors from across the country
A holiday home or second home is an accommodation used for vacations. However, today it has acquired re-newed significance as people are seeking to move away from crowded cities to qui-eter and more serene locations and work remotely. Good broadband connectivity and the ever-improving infrastructure are strong enablers in this regard. Holiday homes are

increasing in popularity as consumers find that they can work remotely and do not need to live in the hustle and bustle of a city to work from home. This is especially true in the field of IT/ITES where skills can be out-sourced across continents.

Seeshram Yadav, MD, Yugen Infra Pvt Ltd, says, "India's rapidly growing economy and rising income levels have led to a significant growth in the demand for holiday homes. Af fluent buyers seeking luxury and exclusivity properties have further propelled this trend.

This has resulted in a thriving mar-ket in desirable locations. . The holi-day homes market is characterised by exclusivity, but buyers are also conscious about price and return on amenities. Understanding this niche market requires exploring trends and providing insights into popu-lar destinations for opulent homes in India. People these days are in-creasingly seeking a second home at serene destinations, primarily to take a break from the hectic city life. The rising pollution levels in the cities have driven people towards seeking a second home in holiday destinations which have clear air." 

The poor Air Quality Index (AQI) has been a major concern for people, especially in the north Indian states. Clean air and better AQI are crucial factors in property ownership de cisions, especially for second-home seekers. These days, buyers are prioritising cleaner air for a healthier living environment. Most importantly, the demand for holiday homes in popular tourist destinations has risen sig-nificantly since people want their children to be close to nature and the elderly to live a fulfilling retired life in solace.

Goa, with its good or moderate air quality index, has emerged as a popular destination for investors due to its environment-friendly factors and regular good air quality. Amri-ta Gupta, director of Manglam Group says,

"There has been a remarkable surge in the demand for holiday homes post pandemic with an increasing number of people seek-ing rejuvenation away from crowded cities. Holiday homes offer precisely that - an oasis of peace amidst the chaos of daily life. From cottages nestled in the countryside to luxurious beachfront villas, consumer sentiment towards owning a holiday home has never been stronger. As remote work becomes increasingly prevalent, individuals are seizing the opportunity to blend work with leisure, transforming their holiday homes into remote offices. This flexibility has further fuelled the popularity of holiday homes, with individuals embracing sustain-able living and nature as integral parts of their getaway experience."

Similarly, Aditya Kushwaha, CEO and director Axis Ecorp, says, "Modern home-owners' evolving preferences and lifestyles are driving the trend of holiday homes in India. The desire for a peaceful retreat that is away from the hustle-bustle of city life has driven the demand for holiday homes. Having experienced city life, many working Individuals crave solace and rejuvenation in serene locations, away from the daily grind, making holiday homes an appealing invest-ment. The ability to work from anywhere has reshaped the concept of 'home.' Indi-viduals now seek homes in locations that offer a perfect blend of work and leisure.