India's luxury housing market has surged, shifting from traditional homes to lifestyle-focused developments. Experts say that this transformation is fuelled by premium developers who are redefining what it means to own a home. Affluent buyers now seek more than just properties -- they desire exclusivity, community, and elevated lifestyles. "They prioritise personalised customisation, gated security, and world-class amenities," says Anshuman Magazine, chairman & CEO, CBRE India, Southeast Asia, Middle East & Africa.

Cushman & Wakefield data shows luxury homes comprised 48% of launches in Q3 2024, with Mumbai leading at a 137% rise, driven by evolving preferences, reports Shalin Raina, MD, residential services,

Cushman & Wakefield.
 Magicbricks survey indicates strong demand for homes above 1 crore, with 41% of buyers in this range and 19% targeting 2.5 crore. "Homes priced between 3.5-5 crore are most preferred," highlights Prasun Kumar, CMO, Magicbricks.
Dr. Niranjan Hiranandani, chairman, NAREDCO, credits rising luxury demand to higher disposable incomes, strong capital markets, and premium projects by branded developers.
Kamal Khetan, CMD, Sunteck Realty weighs in that developers are responding to this demand by delivering bespoke, high-end residences that cater to the sophisticated tastes and aspirations of well-off homebuyers, further propelling the sector's growth.
CJ Singh, COO, Wave City emphasises that luxury homes, with features like modern designs, community living, advanced safety technology, smart homes, and exclusive clubhouses, are ideal for families seeking balanced, harmonious, and sustainable living.
Abhishek Kapoor, group CEO, Puravankara Limited, notes that developers are taking a holistic approach to luxury housing, emphasising experiences, timely delivery, and sustainability, which is driving strong interest in their projects.
With the lessons of the pandemic still fresh, housing has become a top priority. Akshay Dewani, CEO, Assetz Property Group, observes that people are now investing more in securing not just a home, but a better lifestyle, driving demand for premium housing where quality goes beyond the confines of the residence.
The demand is clear in Prestige Ocean Towers, Marine Lines, Mumbai, where 2,000 crore worth of four-bed residences with panoramic sea views sold within 10 months, says Tariq Ahmed, CEO-west, Prestige Group. 

 Another developer from Mumbai, Ashwin Sheth Group understands that luxury lies in the details. "From expansive layouts that maximise natural light to tech-enabled features that ensure seamless, secure living," avers Bhavik Bhandari, chief sales and marketing officer, Ashwin Sheth Group.

P Rajendran, CSMO, Shapoorji Pallonji Real Estate, states, "Our projects blend modern design with timeless sophistication, creating architectural masterpieces that foster community and belonging. Committed to quality and longevity, our developments offer lasting value and a unique lifestyle."

Sarveshaa SB, chairman & MD, Bhadra Group, says, "We create bespoke living spaces that blend opulence with functionality, setting new benchmarks in quality, innovation, and exclusivity in India's mature luxury realty sector."

Mohit Goel, MD, Omaxe Ltd. highlights that robust growth reflects India's ultra-high-net-worth individuals' growing interest in quality, sophistication, and investment potential, which Omaxe delivers through lifestyle-centric developments.

Whiteland Corporation creates spaces that align with clients' aspirations for quality, exclusivity, and sustainability. "The rising demand for luxury living reflects evolving buyer expectations, and we are proud to set new industry standards," expresses Navdeep Sardana, founder. Whiteland Corporation.

CRC Group sees luxury as a lifestyle, not just homeownership. "At our newly launched project 'CRC Maesta' in Greater Noida West, we offer iconic living spaces with advanced amenities," says Salil Kumar, director-marketing & business management, CRC Group.

County Group's Ivory County in Sector 115, Noida, redefines luxury living. "We craft spaces that prioritise comfort and growth, offering more than just a home," says Amit Modi, director, County Group.

Luxury properties in Alibaug, Karjat, Himachal, Uttarakhand, and Goa attract buyers with resort-style amenities like spas, wellness centres, private pools, and 24/7 security. "These projects combine comfort with financial returns," says Dr. Sachin Chopda, MD, Pushpam Group.

Vikas Sutaria, founder, Iraah Lifespaces, says, "Our bespoke ultra-luxury villas in Alibaug and Lonavala offer unmatched craftsmanship and a unique living experience."

Axis Ecorp notes growing interest in holiday homes in Goa, driven by attractive rental yields. "These properties serve as serene retreats and offer steady rental income, making them strong long-term investments," says Aditya Kushwaha, CEO, Axis Ecorp.